About

Nancy Peterson, Founder & CEO, HomeStars

Nancy Peterson graduated from Western University then earned her International MBA from Rotterdam School of Management at Erasmus University.  

In 1992, she joined the marketing department of Procter & Gamble Netherlands then returned to Canada in 1994 to join Kraft Foods. While at Kraft on maternity leave in 2003, she embarked on a major home improvement project, where she found it difficult to find reputable contractors.

Her business concept was simple: take word-of-mouth online and enable consumers to share their home improvement experiences virtually. In 2005, she left a senior position at Kraft to start her own company.

Launched in 2006, HomeStars is the leading online marketplace connecting homeowners and home improvement companies across Canada. It has raised the baron accountability, integrity and transparency in the home improvement industry.

For the past several years, HomeStars has been on both the Chatelaine W100 list and the PROFIT 500 list of Canadas fastest growing companies. In February of 2016, the company was acquired by HomeAdvisor, an IAC company and the operator of the largest home services marketplaces across the globe. HomeStars is now a member of the ANGI Homeservices group of companies.

Nancy also represents Canada as a member of the global ISO committee which creates standards for Online Consumer Reviews that will improve the quality of reviews and protect consumers against fraudulent practices.

Nancy is an outspoken leader and mentor on issues including women in technology, entrepreneurship, hiring and small business.

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